Tourism has long been touted as a force for good. An opportunity to redistribute wealth and create opportunities for unskilled, uneducated labour. Operating out of smaller communities in India, we find ourselves at the front line of the world’s fight against poverty. After numerous sporadic community projects, we’ve come to realize that a coherent giving back strategy will ensure that tourism dollars go towards making a sustainable difference in the communities that we operate in.
Hans Rosling (watch his TED talk) did an amazing job, in his book FACTFULNESS, of explaining why the concept of developing vs developed countries is an archaic concept framed in 1965 which is still popular but completely inapplicable to the modern world that we live in. Only 9% of the world lives in low-income countries. In contrast – 75% of the world lives in middle-income countries (such as India) – not poor, not rich but just somewhere in the middle and starting to live a reasonable life. 5 billion people!
* Each figure in the graph above represents 1 billion people
** Income per person in dollars per day adjusted for price differences
Extreme poverty. No transport – walk around barefoot. Cook using wood fires – smoke from the indoor fire weakens your lungs. Can’t afford medication. Same food everyday. No running water. Walk with a bucket, sometimes for miles, to fetch water.
Enough money to buy a bicycle. Can buy food that you didn’t grow yourself. Takes lesser time to fetch water. Buy a gas stove to cook and a mattress to sleep on. Children go to school. Electricity for a single bulb. A single illness would throw you back to level 1.
Multiple jobs to earn $16 per day. Running water from a tap. Stable electric line for the children to do homework and to run a fridge. Save to buy a motorcycle enabling you to travel further for work. Money saved for children’s education and to cover any unexpected medical expenses.
More than 12 years of education and have been on an airplane on vacation. Eat out at least once a month and obviously have hot and cold water indoors. An increase in income of $3 per day will make little difference to your life but can raise another person from Level 1 to Level 2.
Conduct an annual audit to take stock of the current situation, assess our giving strategy and report our progress
Commit to getting all our staff members to Level 3 by June 2020
Lead, support or participate in at least 1 local initiative per location per year aimed at helping the community or environment that we operate in
Locations
Jungle
Old Quarter
Summer
Experiences
Ultimate Yoga Week
Yoga Teacher Training
Projects
Bombay Coffee Roasters
Giving Back
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